4th E-commerce Director's Congress | Agenda
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More than 15 hours of valuable content, two official parties, many networking and technical sessions – all of that will happen on 24-26th May in Wrocław.


All presentation will be simultaneously translated to English/Polish

Day 1 – Wednesday, May 24, 2017

16:00 – 19:00
Arrival of participants and registration at the DoubleTree by Hilton.

Integration meeting with lecturers.

Day 2 – Thursday, May 25, 2017

Morning part:


Keynote (presentation): How to bring clients by themselves? Kruger&Matz and other brands on competitive markets.

Michał Leszek – Chief Brand Officer – Kruger&Matz

How to buy e-commerce?

Cezary Pietrasik – Head of Central & Eastern Europe – Warburg Pincus

Fireside chat: Digital disruption, symptoms and effects for multimedia industry. Change into Omnichannel experience – how much it cost?

Rafał Owczarek – Head of Strategical Projects – Multimedia Polska

Global changes of customer experience.

Kamil Michlewski (UK) – Design Thinking Consultant

Fireside chat: How to send 5000 packages every day for a week without any mistake. Logistic in massive actions. Migration on multichannel platform with offline sales integration – case study.

Piotr Kierzkowski – Omnichannel Director – Wittchen

How to scale E-comerce based on technology challenges.

Robin Muller – CTO – Lesara.de

Fireside chat: Logistics organisation in expanded retail network. E-commerce as logistical service project in corporation.

Łukasz Siemiński – E-commerce Manager – Leroy Merlin


Afernoon part:


Trends from silicon Valley.

Piotr Łagowski – Business Consultant – cooperated with EMPIK

Digital disruption – symptoms and effects for the pharmaceutical industry.

Szymon Komorowski – Managing Principal (East Europe) – IMS Health Poland

Fireside chat: „Digitize and e-commerce in automotive. Challendes, trends and integration layers.”

Łukasz Kulczyński – IT Architects Manager, IT Department – Volkswagen Group Polska

Keynote (presentation): How to keep company independent from Marketing Automation suppliers.

Paweł Wróbel – E-commerce Director – Duka Polska

In or out house – team sourcing and works organization in e-commerce on the example of Showroom.

Michał Juda – CEO – Showroom

Digital disruption in the bookkeeping industry.

Beata Gutowska – CEO – Publio.pl

Presentation: When ligistic and warehouse outsourcing is profitable – case study of Raben’s client.

Sławomir Rajch – E-commerce Director – Raben Polska

Keynote (fireside chat): Cross Border from Poland – main strategies of cross border selling. Key conclusions after 2 years of experience.

Wojciech Tomaszewski – Head of sales and marketing – Answear.com

Day 3 – Friday, May 26, 2017

Morning part:


Electronic and Mobile Payments – how to fight with cash on delivery in E-Commerce?/strong>

Andrzej Chechliński – eCommerce Business Development Manager – mBank S.A.

Storytelling in e-commerce – story about „items that matter”.

Jakub Butkowski – Country Executive Director – DaWanda

Presentation: „Omnichannel strategy of customer service and cross border growth based on Decathlon own experience.”

Jakub Gierszyński – E-commerce Director – Decathlon



(10 Workshops (1h) – 5 groups x2h)


Workshops: Blog marketing: Blog as performance marketing tool and settlement models.

Paweł Florczak – E-commerce Manager – worked for Top Secret, ShowRoom

Workshops: Lecture in logistics and customer service.

Mariusz Wesołowski – Logistics and e-commerce Consultant

Workshops: How to build e-commerce team?

Jan Namedyński – Head of Global Digital Business Development – Avon

Workshops: „Growth strategies – example of unconventional ways based on Cupsell.pl experience.

Marcin Majzner – CEO – Cupsell.pl

Organizing large e-commerce projects in a company.

Michał Przybysz – E-commerce Director – IKEA Polska

Don’t make decisions in the dark – e-commerce analytics.

Marek Prudel – E-commerce Manager – Militaria.pl


Afternoon part:


Presentation: Personalisation and big data in Omnichannel Commerce – targeting the client in contact points.

Przemek Porada – E-commerce Consultant – współpracował m.in. z Leroy Merlin

Presentation: „E-commerce as leverage of organization change in large distribution.”

Bartosz Pilch – E-commerce Director – SIG

„Sales without borders” – the role of online payments in modern e-commerce.

Jacek Kinecki – Sales & E-commerce Director – Przelewy24

Omnichannel – implementation in the retail – technology and people.

Aleksandra Jarośkiewicz – E-commerce Director – Gino Rossi Polska

Presentation: Upcoming changes on finance market – integration and managment of personal data. Results and chances for e-commerce industry.

Bartek Dajer – Head of New Business Development – Credit Agricole

E-commerce lead generation portal – case study WSB.

Anna Czarkowska – Head of Marketing – TEB

Changes in digital: Big Data and Data Monetization.

Angelo Coletti – Digital Consultant in Italy – współpracował m.in
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